Oman Mirror in Details
A chic touch to tradition
By incorporating Omani culture and heritage Nawal Al Hooti’s designs effortlessly radiate elegance, writes Stacey Ross
Nawal Al Hooti is a familiar name in the Omani fashion circuit. One of the most prominent female fashion designers, Nawal received rave reviews earlier this year when she showcased 31 designs from her collection, Nawal Art, at the Muscat Fashion Week 2012.
As devoted followers of fashion, the Mirror Team took some time to catch up with Nawal, who in an exclusive interview, talked about her inspiration and the need to target a global market!
“My collection is different from before because it’s mixed; even though it’s traditional it has a modern edge and everyone can wear it, not only Omani women,” she said. Nawal explained that every piece, even though it’s not complete Omani traditional wear, had an ethnic touch. “I always want to improve my designs and keep the Omani touch, not in all of the collection but in some of it.”
By incorporating Omani culture and heritage Nawal’s designs effortlessly radiate chic, sophisticated, elegance -- but with an undeniably modern twist!
“We have many regions and every region has its own style of dressing, so I get ideas from all the different regions and combine it in one design. I am using some traditional things but I like to put a modern touch on it,” explained Nawal.
Nawal’s creations are colourful and unique that demand attention. The intricate detailing of each outfit and the wide range of designs highlight her creative talent and craftsmanship. Made from different kinds of Japanese materials, her much-sought-after gowns ooze a sensual elegance and are complimentary to women of all shapes and sizes.
The mixed collection is feminine and consists of a lot of prints and floral designs. “I recently started incorporating some printed materials which I did not use before. I usually use plain materials,” said Nawal.
Nawal’s ability to create an endless array of elegant and flattering designs was apparent at the unveiling of a new line. The beautiful evening dresses are light, bright and colourful yet classic and chic. The glamorous designs would have anyone looking as though they have just stepped out of the cover of a glossy, high-end fashion magazine. Any woman (or guy for that matter) would appreciate the striking colours and the delicate handwork that has gone into each individual piece.
After designing for almost a decade, Nawal admitted that she felt happy when she saw people wearing her designs. “There are some singers in Arab countries who wear my dresses and some Egyptian actresses, when they have cinema festivals to attend.”
With members of the Royal family among her clientele, Nawal’s one off pieces range from 500 rials up to 4,000 rials. When asked how she felt to be an Omani woman with such a well-established boutique, she said, “I am proud of these things because we have that freedom and we can do, we can create and we can improve ourselves. As an Omani woman, we are getting everything that we want. The government and His Majesty Sultan Qaboos Bin Said are supporting us and that’s a big thing for us. Every woman can do something great, and they just have to trust themselves. When you start to do something and it works; others will start to do the same. You can see now that we have many Omani designers, and they travel around the world doing their fashion shows, so that must mean we are improving.”
But, it’s not only clothes that catch her eye. Nawal’s collection is complemented with a range of jewellery. “I start my creations in these two things because I wasn’t finding what I wanted in the market. I started creating jewellery that matched my character and then when I started fashion designing I returned again to the jewellery, the two complement each other.”
Talking about Muscat Fashion Week 2012, she expects the show to improve year after year. “In the coming years Muscat Fashion Week will be at the same level as other international fashion weeks; this is only the second time this event has been held and already there is great improvement.” With unique collections, such as hers, parading down the ramp, Muscat Fashion Week could very well be strong competition for other similar events, in and around the region in the future.
Original : omantribune.com